For FX’s hit Crime/Drama Series SNOWFALL Season 4 I am grateful to have had the opportunity to contribute to its massive premiere marketing campaign. Everything from designing the layouts and print production of an LA and NYC OOH Campaign, exclusive carwash takeover art direction, media guide creation, to contributing to the Key Art development, researching and hiring authentic Los Angeles graffiti artist, social media banner designs, and a custom virtual premiere goodie bag. This project was also one of a kind as it started pre-covid and we had to be nimble and creative to execute our objectives (as well as completing the film shooting) during the world changing pandemic. Please enjoy a sample of each tactic.
OOH, LA and NYC
MEDIA GUIDE
SNOWFALL 1980s COMMUNITY CAR WASH EXPERIENCE
SOCIAL MEDIA DESIGN
VIRTUAL PREMIERE GIFT BASKET
